diff --git a/server/jetstream_cluster.go b/server/jetstream_cluster.go
index 90485042..311dd0ec 100644
--- a/server/jetstream_cluster.go
+++ b/server/jetstream_cluster.go
@@ -810,7 +810,10 @@ func (js *jetStream) setupMetaGroup() error {
 	}
 
 	// Start up our meta node.
-	n, err := s.startRaftNode(sysAcc.GetName(), cfg)
+	n, err := s.startRaftNode(sysAcc.GetName(), cfg, pprofLabels{
+		"type":    "metaleader",
+		"account": sysAcc.Name,
+	})
 	if err != nil {
 		s.Warnf("Could not start metadata controller: %v", err)
 		return err
@@ -1979,7 +1982,7 @@ func (rg *raftGroup) setPreferred() {
 }
 
 // createRaftGroup is called to spin up this raft group if needed.
-func (js *jetStream) createRaftGroup(accName string, rg *raftGroup, storage StorageType) error {
+func (js *jetStream) createRaftGroup(accName string, rg *raftGroup, storage StorageType, labels pprofLabels) error {
 	js.mu.Lock()
 	s, cc := js.srv, js.cluster
 	if cc == nil || cc.meta == nil {
@@ -2053,7 +2056,7 @@ func (js *jetStream) createRaftGroup(accName string, rg *raftGroup, storage Stor
 		s.bootstrapRaftNode(cfg, rg.Peers, true)
 	}
 
-	n, err := s.startRaftNode(accName, cfg)
+	n, err := s.startRaftNode(accName, cfg, labels)
 	if err != nil || n == nil {
 		s.Debugf("Error creating raft group: %v", err)
 		return err
@@ -3414,7 +3417,11 @@ func (js *jetStream) processClusterUpdateStream(acc *Account, osa, sa *streamAss
 		if !alreadyRunning && numReplicas > 1 {
 			if needsNode {
 				mset.setLeader(false)
-				js.createRaftGroup(acc.GetName(), rg, storage)
+				js.createRaftGroup(acc.GetName(), rg, storage, pprofLabels{
+					"type":    "stream",
+					"account": mset.accName(),
+					"stream":  mset.name(),
+				})
 			}
 			mset.monitorWg.Add(1)
 			// Start monitoring..
@@ -3522,7 +3529,11 @@ func (js *jetStream) processClusterCreateStream(acc *Account, sa *streamAssignme
 	js.mu.RUnlock()
 
 	// Process the raft group and make sure it's running if needed.
-	err := js.createRaftGroup(acc.GetName(), rg, storage)
+	err := js.createRaftGroup(acc.GetName(), rg, storage, pprofLabels{
+		"type":    "stream",
+		"account": acc.Name,
+		"stream":  sa.Config.Name,
+	})
 
 	// If we are restoring, create the stream if we are R>1 and not the preferred who handles the
 	// receipt of the snapshot itself.
@@ -3587,7 +3598,11 @@ func (js *jetStream) processClusterCreateStream(acc *Account, sa *streamAssignme
 				s.Warnf("JetStream cluster error updating stream %q for account %q: %v", sa.Config.Name, acc.Name, err)
 				if osa != nil {
 					// Process the raft group and make sure it's running if needed.
-					js.createRaftGroup(acc.GetName(), osa.Group, storage)
+					js.createRaftGroup(acc.GetName(), osa.Group, storage, pprofLabels{
+						"type":    "stream",
+						"account": mset.accName(),
+						"stream":  mset.name(),
+					})
 					mset.setStreamAssignment(osa)
 				}
 				if rg.node != nil {
@@ -4105,7 +4120,12 @@ func (js *jetStream) processClusterCreateConsumer(ca *consumerAssignment, state
 			storage = MemoryStorage
 		}
 		// No-op if R1.
-		js.createRaftGroup(accName, rg, storage)
+		js.createRaftGroup(accName, rg, storage, pprofLabels{
+			"type":     "consumer",
+			"account":  mset.accName(),
+			"stream":   ca.Stream,
+			"consumer": ca.Name,
+		})
 	} else {
 		// If we are clustered update the known peers.
 		js.mu.RLock()
@@ -4180,7 +4200,7 @@ func (js *jetStream) processClusterCreateConsumer(ca *consumerAssignment, state
 
 		// Set CA for our consumer.
 		o.setConsumerAssignment(cca)
-		s.Debugf("JetStream cluster, consumer was already running")
+		s.Debugf("JetStream cluster, consumer '%s > %s > %s' was already running", ca.Client.serviceAccount(), ca.Stream, ca.Name)
 	}
 
 	// If we have an initial state set apply that now.
diff --git a/server/raft.go b/server/raft.go
index 242b0e70..076b8e0d 100644
--- a/server/raft.go
+++ b/server/raft.go
@@ -343,7 +343,7 @@ func (s *Server) bootstrapRaftNode(cfg *RaftConfig, knownPeers []string, allPeer
 }
 
 // startRaftNode will start the raft node.
-func (s *Server) startRaftNode(accName string, cfg *RaftConfig) (RaftNode, error) {
+func (s *Server) startRaftNode(accName string, cfg *RaftConfig, labels pprofLabels) (RaftNode, error) {
 	if cfg == nil {
 		return nil, errNilCfg
 	}
@@ -497,8 +497,9 @@ func (s *Server) startRaftNode(accName string, cfg *RaftConfig) (RaftNode, error
 	n.llqrt = time.Now()
 	n.Unlock()
 
+	labels["group"] = n.group
 	s.registerRaftNode(n.group, n)
-	s.startGoRoutine(n.run)
+	s.startGoRoutine(n.run, labels)
 	s.startGoRoutine(n.fileWriter)
 
 	return n, nil
@@ -653,7 +654,7 @@ func (n *raft) Propose(data []byte) error {
 	n.RLock()
 	if n.state != Leader {
 		n.RUnlock()
-		n.debug("Proposal ignored, not leader")
+		n.debug("Proposal ignored, not leader (state: %v)", n.state)
 		return errNotLeader
 	}
 	// Error if we had a previous write error.
@@ -674,7 +675,7 @@ func (n *raft) ProposeDirect(entries []*Entry) error {
 	n.RLock()
 	if n.state != Leader {
 		n.RUnlock()
-		n.debug("Proposal ignored, not leader")
+		n.debug("Direct proposal ignored, not leader (state: %v)", n.state)
 		return errNotLeader
 	}
 	// Error if we had a previous write error.
diff --git a/server/raft_helpers_test.go b/server/raft_helpers_test.go
index 6d235d35..e7a7ef88 100644
--- a/server/raft_helpers_test.go
+++ b/server/raft_helpers_test.go
@@ -115,7 +115,7 @@ func (c *cluster) createRaftGroupWithPeers(name string, servers []*Server, smf s
 		require_NoError(c.t, err)
 		cfg := &RaftConfig{Name: name, Store: c.t.TempDir(), Log: fs}
 		s.bootstrapRaftNode(cfg, peers, true)
-		n, err := s.startRaftNode(globalAccountName, cfg)
+		n, err := s.startRaftNode(globalAccountName, cfg, pprofLabels{})
 		require_NoError(c.t, err)
 		sm := smf(s, cfg, n)
 		sg = append(sg, sm)
@@ -230,7 +230,7 @@ func (a *stateAdder) restart() {
 	if err != nil {
 		panic(err)
 	}
-	a.n, err = a.s.startRaftNode(globalAccountName, a.cfg)
+	a.n, err = a.s.startRaftNode(globalAccountName, a.cfg, pprofLabels{})
 	if err != nil {
 		panic(err)
 	}