diff --git a/server/jetstream_cluster.go b/server/jetstream_cluster.go
index c891455d..b397ee40 100644
--- a/server/jetstream_cluster.go
+++ b/server/jetstream_cluster.go
@@ -833,7 +833,13 @@ func (js *jetStream) setupMetaGroup() error {
 	atomic.StoreInt32(&js.clustered, 1)
 	c.registerWithAccount(sacc)
 
-	js.srv.startGoRoutine(js.monitorCluster)
+	js.srv.startGoRoutine(
+		js.monitorCluster,
+		pprofLabels{
+			"type":    "metaleader",
+			"account": sacc.Name,
+		},
+	)
 	return nil
 }
 
@@ -3315,7 +3321,14 @@ func (js *jetStream) processClusterUpdateStream(acc *Account, osa, sa *streamAss
 			}
 			mset.monitorWg.Add(1)
 			// Start monitoring..
-			s.startGoRoutine(func() { js.monitorStream(mset, sa, needsNode) })
+			s.startGoRoutine(
+				func() { js.monitorStream(mset, sa, needsNode) },
+				pprofLabels{
+					"type":    "stream",
+					"account": mset.accName(),
+					"stream":  mset.name(),
+				},
+			)
 		} else if numReplicas == 1 && alreadyRunning {
 			// We downgraded to R1. Make sure we cleanup the raft node and the stream monitor.
 			mset.removeNode()
@@ -3538,7 +3551,14 @@ func (js *jetStream) processClusterCreateStream(acc *Account, sa *streamAssignme
 			if mset != nil {
 				mset.monitorWg.Add(1)
 			}
-			s.startGoRoutine(func() { js.monitorStream(mset, sa, false) })
+			s.startGoRoutine(
+				func() { js.monitorStream(mset, sa, false) },
+				pprofLabels{
+					"type":    "stream",
+					"account": mset.accName(),
+					"stream":  mset.name(),
+				},
+			)
 		}
 	} else {
 		// Single replica stream, process manually here.
@@ -4150,7 +4170,15 @@ func (js *jetStream) processClusterCreateConsumer(ca *consumerAssignment, state
 			// Start our monitoring routine if needed.
 			if !alreadyRunning && !o.isMonitorRunning() {
 				o.monitorWg.Add(1)
-				s.startGoRoutine(func() { js.monitorConsumer(o, ca) })
+				s.startGoRoutine(
+					func() { js.monitorConsumer(o, ca) },
+					pprofLabels{
+						"type":     "consumer",
+						"account":  mset.accName(),
+						"stream":   mset.name(),
+						"consumer": ca.Name,
+					},
+				)
 			}
 			// For existing consumer, only send response if not recovering.
 			if wasExisting && !js.isMetaRecovering() {
diff --git a/server/server.go b/server/server.go
index a0eead46..5975764c 100644
--- a/server/server.go
+++ b/server/server.go
@@ -28,6 +28,7 @@ import (
 	"net"
 	"net/http"
 	"regexp"
+	"runtime/pprof"
 
 	// Allow dynamic profiling.
 	_ "net/http/pprof"
@@ -3501,15 +3502,28 @@ func (s *Server) String() string {
 	return s.info.Name
 }
 
-func (s *Server) startGoRoutine(f func()) bool {
+type pprofLabels map[string]string
+
+func (s *Server) startGoRoutine(f func(), tags ...pprofLabels) bool {
 	var started bool
 	s.grMu.Lock()
+	defer s.grMu.Unlock()
 	if s.grRunning {
+		var labels []string
+		for _, m := range tags {
+			for k, v := range m {
+				labels = append(labels, k, v)
+			}
+		}
 		s.grWG.Add(1)
-		go f()
+		go func() {
+			pprof.SetGoroutineLabels(
+				pprof.WithLabels(context.Background(), pprof.Labels(labels...)),
+			)
+			f()
+		}()
 		started = true
 	}
-	s.grMu.Unlock()
 	return started
 }
 
diff --git a/server/stream.go b/server/stream.go
index 741bff71..6f7d16a0 100644
--- a/server/stream.go
+++ b/server/stream.go
@@ -2373,7 +2373,14 @@ func (mset *stream) setupMirrorConsumer() error {
 				mirror.qch = make(chan struct{})
 				mirror.wg.Add(1)
 				ready.Add(1)
-				if !mset.srv.startGoRoutine(func() { mset.processMirrorMsgs(mirror, &ready) }) {
+				if !mset.srv.startGoRoutine(
+					func() { mset.processMirrorMsgs(mirror, &ready) },
+					pprofLabels{
+						"type":    "mirror",
+						"account": mset.acc.Name,
+						"stream":  mset.cfg.Name,
+					},
+				) {
 					ready.Done()
 				}
 			}
@@ -2671,7 +2678,14 @@ func (mset *stream) setSourceConsumer(iname string, seq uint64, startTime time.T
 					si.qch = make(chan struct{})
 					si.wg.Add(1)
 					ready.Add(1)
-					if !mset.srv.startGoRoutine(func() { mset.processSourceMsgs(si, &ready) }) {
+					if !mset.srv.startGoRoutine(
+						func() { mset.processSourceMsgs(si, &ready) },
+						pprofLabels{
+							"type":    "source",
+							"account": mset.acc.Name,
+							"stream":  mset.cfg.Name,
+						},
+					) {
 						ready.Done()
 					}
 				}