diff --git a/server/log.go b/server/log.go
index 4b9193c0..143a56ab 100644
--- a/server/log.go
+++ b/server/log.go
@@ -214,6 +214,14 @@ func (s *Server) RateLimitWarnf(format string, v ...interface{}) {
 	s.Warnf("%s", statement)
 }
 
+func (s *Server) RateLimitDebugf(format string, v ...interface{}) {
+	statement := fmt.Sprintf(format, v...)
+	if _, loaded := s.rateLimitLogging.LoadOrStore(statement, time.Now()); loaded {
+		return
+	}
+	s.Debugf("%s", statement)
+}
+
 // Fatalf logs a fatal error
 func (s *Server) Fatalf(format string, v ...interface{}) {
 	s.executeLogCall(func(logger Logger, format string, v ...interface{}) {
diff --git a/server/stream.go b/server/stream.go
index 13621781..bc5cc7ab 100644
--- a/server/stream.go
+++ b/server/stream.go
@@ -3966,7 +3966,7 @@ func (mset *stream) processJetStreamMsg(subject, reply string, hdr, msg []byte,
 
 		switch err {
 		case ErrMaxMsgs, ErrMaxBytes, ErrMaxMsgsPerSubject, ErrMsgTooLarge:
-			s.Debugf("JetStream failed to store a msg on stream '%s > %s': %v", accName, name, err)
+			s.RateLimitDebugf("JetStream failed to store a msg on stream '%s > %s': %v", accName, name, err)
 		case ErrStoreClosed:
 		default:
 			s.Errorf("JetStream failed to store a msg on stream '%s > %s': %v", accName, name, err)